CRM Systems Service
CRM systems that
CRM systems that
actually help your team
No one-size-fits-all — a CRM that fits your processes exactly.
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What we offer
Our CRM systems services
Custom CRM development
No compromise with standard software — we build the CRM that fits your processes exactly.
Contact and lead management
All customer data, interactions, and documents managed centrally and clearly.
Sales pipeline
Qualify leads, track proposals, and reliably monitor closings.
Email and communication
Integrated email templates, automatic follow-ups, and communication history.
Reports and dashboards
Real-time insights on revenue, pipeline, and team performance.
Integration and migration
Integration with existing tools and data migration included.
Our process
How we work
01
Process analysis
We analyze your sales processes, customer stages, and data needs.
02
Concept and architecture
CRM structure, database schema, and user roles are planned.
03
Development and integration
Iterative development with regular demos — you see progress week by week.
04
Training and operations
Team onboarding, data migration, and post-launch support.
Custom CRM systems for efficient customer management
A powerful CRM system is the backbone of every successful business. It provides clarity on customers, sales processes, and communication. Auerswald Agency develops custom CRM solutions that adapt exactly to your workflow and grow with your company.
Studies show that companies using professional CRM increase their close rate by up to 29%. Yet many businesses struggle with inadequate software: too complex, too expensive, or simply not suited to their processes. Standard solutions like Salesforce or HubSpot bring high license costs and force adaptation to foreign workflows. A custom CRM, by contrast, adapts to your company and grows flexibly.
Auerswald Agency develops custom CRM systems based on modern technologies like Laravel and Filament. With offices in Frankfurt am Main, Cologne, and online, we support mid-sized companies and startups that need tailored software solutions. From concept through development to ongoing operations, we guide you — with regular demos and transparent communication.
Why a custom CRM?
Standard CRM software offers many features that most companies use only a fraction of. The result: high license costs, unnecessary complexity, and team frustration. A custom CRM contains only the features you truly need. It adapts to your processes — not the other way around — and grows flexibly with your requirements.
Automating sales and marketing processes
Manual work costs time and leads to errors. With an intelligent CRM, you automate recurring tasks: follow-up emails, lead scoring, task assignments, and proposal creation. Custom workflows let your sales team focus on what matters — closing deals. More efficiency means more revenue with the same resources.
Integration with existing systems
A CRM that works in isolation wastes potential. We integrate your custom CRM seamlessly with existing systems: ERP software, accounting programs like DATEV, email marketing tools, web shops, and external APIs. Bidirectional data flows eliminate duplicate entry and keep all systems synchronized — a central data foundation for your entire company.
Data security and GDPR compliance
Customer data in Germany is subject to strict privacy requirements. We develop CRM systems that are GDPR-compliant from the ground up: encrypted database, role-based access rights, and deletion on request. Hosting on German or European servers — no data export to third countries. Your customers can trust that their data is secure.
FAQ
Frequently asked questions
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01 How much does custom CRM development cost?
Costs depend on functionality. A basic CRM with contact management and sales pipeline starts at around €8,000. Complex systems with automations and third-party integrations can cost €20,000 to €60,000. After a free initial consultation, you receive a binding fixed-price quote with no hidden costs.
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02 How long does CRM development take?
A simple CRM system is completed in 6–10 weeks. More complex solutions with multiple modules and interfaces take 3–6 months. We work agile in two-week sprints so you see usable interim results early and can provide feedback — for a product that truly fits.
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03 Can you customize or replace Salesforce/HubSpot?
Yes. We help customize existing platforms and fully transition to a custom solution. For migrations, we transfer all existing data, contacts, and histories. The switch happens with minimal disruption to daily operations and without data loss.
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04 Do you offer training for the new system?
Yes, training and onboarding are a fixed part of our project process. After go-live, we support your team with individual introductory workshops — on-site in Frankfurt, Cologne, or remote. We also create documentation and video tutorials for independent work with the new system.
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05 Is the CRM also usable on mobile?
Yes. All CRM systems we develop are fully responsive and usable on mobile devices. On request, we develop native apps for iOS and Android so your sales team has access to all relevant customer data, appointments, and tasks on the go.