Google Ads Service
Instantly visible on Google —
Instantly visible on Google —
with Google Ads that actually convert
Measurable results instead of empty promises — we run ads that drive revenue.
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What we offer
Our Google Ads services
Campaign setup
Professional setup of your Google Ads campaigns — from Search and Display to Performance Max.
Keyword strategy
In-depth keyword research and negative keyword lists for maximum relevance and minimal waste.
Ad copy optimization
We write and test ad copy that generates clicks — with A/B tests and continuous improvement.
Conversion tracking
Complete measurement of all relevant actions — inquiries, purchases, calls — for data-driven decisions.
Remarketing
Targeted retargeting of website visitors who have not yet converted — for higher close rates.
Monthly reporting
Transparent reports with all relevant KPIs: impressions, clicks, conversions, ROAS, and cost trends.
Our process
How we work
01
Analysis
We analyze your goals, target audience, competitors, and existing tracking — the foundation of every successful campaign.
02
Campaign structure
Building a clean, scalable campaign structure with precise ad groups and keyword sets.
03
Launch
Campaign start with careful monitoring of the first days — for a smooth start and quick insights.
04
Optimization
Ongoing optimization of bids, keywords, ad copy, and landing pages based on real performance data.
Google Ads campaigns that actually convert
As a certified Google Ads agency, we develop PPC campaigns that generate not just clicks but real business results. From keyword strategy to conversion tracking — we handle complete management of your Google advertising for measurable ROAS.
Google Ads is the fastest path to measurable results in digital marketing. While organic SEO takes months, your ads appear immediately at the top of search results. With precise targeting, you reach exactly the users actively searching for your products or services — at the moment purchase intent is strongest. That makes Google Ads the most efficient advertising format for B2B and B2C companies in the German-speaking market.
Auerswald Agency manages Google Ads campaigns for clients in Frankfurt, Cologne, Alicante, and nationwide online. Our team is Google-certified with years of experience across industries. We rely on transparent communication, data-driven decisions, and continuous optimization. Whether you invest €500 or €50,000 per month — we develop the right Google Ads strategy and maximize return on ad spend.
Search ads — visible exactly when people buy
Google Search Ads place your ads directly in search results when potential customers search for relevant keywords. Through intelligent bidding strategies like Target ROAS or CPA bidding, we maximize your return on ad spend. We analyze search volume, competition intensity, and purchase intent to identify the most profitable keywords and minimize waste.
Display and remarketing for greater brand awareness
The Google Display Network reaches over two million websites and enables visually compelling ads for maximum reach. With targeted remarketing, we re-engage website visitors who have not yet converted — with personalized messages that encourage purchase decisions. You increase brand awareness and conversion rate simultaneously and efficiently.
Shopping ads for online retailers
Google Shopping Ads present your products with image, price, and ratings directly in search results — before the user clicks a website. Through Google Merchant Center, we professionally manage your product feed and optimize product titles, categories, and bidding strategies for maximum visibility and strong ROAS for your e-commerce campaign.
Transparent reporting and continuous optimization
You receive monthly reports with all relevant KPIs: impressions, clicks, conversions, cost per click, and ROAS. Through regular A/B tests of ad copy, landing pages, and bidding strategies, we continuously improve performance. Our Google Ads management for clients in Frankfurt, Cologne, and online is always traceable and measurable.
FAQ
Frequently asked questions
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01 How much does Google Ads advertising cost monthly?
Monthly costs consist of ad budget (paid directly to Google) and management fee. Reputable agencies recommend a minimum ad budget of €500–1,000 for meaningful initial results. Auerswald Agency's management fee depends on campaign scope and budget — contact us for a custom quote.
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02 How quickly will I see results with Google Ads?
First clicks and impressions are often visible within hours of campaign launch. Reliable optimization data is typically available after 2–4 weeks. Compared to SEO, Google Ads delivers significantly faster results — ideal for seasonal campaigns, product launches, or when you need qualified leads quickly from Frankfurt, Cologne, or nationwide.
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03 Can I manage Google Ads myself?
In principle yes — Google Ads is accessible to beginners. In practice, lack of expertise often leads to wasted budget. Professional management by a certified PPC agency like Auerswald Agency typically achieves significantly better results and saves substantial costs long term through optimized campaign structure, negative keywords, and intelligent bidding strategies.
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04 What is a good ROAS for Google Ads?
A good ROAS varies greatly by industry and business model. In e-commerce, a ROAS of 4–8 is considered solid; in B2B, order values are higher so a lower ROAS may be acceptable. We define realistic targets with you based on your margins and continuously optimize toward this KPI for maximum profitability.
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05 Do you also manage Bing/Microsoft Ads?
Yes, Auerswald Agency manages Microsoft Advertising (Bing Ads) in addition to Google Ads. Especially for B2B companies and older target groups, Bing can be a sensible complement — often at lower click prices than Google. We are happy to assess in a consultation whether a multi-platform strategy makes sense for your business.