Website Relaunch Service
Outdated website? We modernize your presence —
Outdated website? We modernize your presence —
fast, low-risk, and SEO-safe
No starting from scratch — structured relaunch with full protection of your SEO rankings.
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What we offer
Our website relaunch services
Design modernization
Fresh, contemporary design based on your brand identity — for a professional first impression.
Performance optimization
Technical restructuring for maximum load speed and optimal Core Web Vitals.
SEO migration
Professional URL migration, 301 redirects, and schema markup — your rankings are preserved.
Content revision
We revise and optimize your existing content for better readability and conversion.
Mobile first
Fully responsive design focused on mobile users — optimized for all screen sizes.
No data loss
Complete data backup before every step — your content, customer data, and rankings stay safe.
Our process
How we work
01
Audit
Complete analysis of your existing website: technology, SEO status, content, performance, and weaknesses.
02
Concept
Development of new page structure, design concept, and migration strategy for SEO-safe rebuild.
03
Implementation
Design and development of the new presence on a staging environment — parallel to the live website.
04
Migration and launch
Controlled go-live with immediate SEO monitoring, redirect setup, and post-launch support.
Website relaunch — your digital fresh start
A professional website relaunch is more than a new design — it is a strategic investment in your company's future. Auerswald Agency guides you from initial analysis to successful go-live: SEO-safe, on schedule, and without ranking losses for clients in Frankfurt, Cologne, and online.
An outdated website harms your business more than you might think. Slow load times, dated design, and missing mobile optimization drive potential customers straight to competitors. Studies show users judge websites in less than three seconds — does yours make a professional impression? A regular relaunch every three to five years is no longer optional for competitive businesses but a necessity.
The website relaunch process at Auerswald Agency is based on a proven methodology we use successfully for clients in Frankfurt, Cologne, and across the German-speaking market. We start with a comprehensive audit of your existing website, develop a future-proof concept, and implement the relaunch on a staging environment — parallel to the live site. This guarantees minimal downtime and maximum protection of your SEO rankings.
When is a website relaunch worthwhile?
A website relaunch makes sense when your site looks outdated, has poor Core Web Vitals, is not mobile-optimized, or has a low conversion rate. It is also the right step when repositioning your brand, using outdated technology, or when competitors are significantly more modern — for sustainable growth.
SEO-safe relaunch without ranking loss
The biggest mistake in a relaunch is losing valuable Google rankings. We protect your SEO work through complete URL analysis, comprehensive 301 redirects, and careful migration of all meta data and schema markup. After go-live, we monitor rankings intensively to detect and correct any drops immediately.
Modern technologies for better performance
We use current frameworks and technologies that ensure excellent Core Web Vitals. Optimized load times under two seconds, lazy loading, compressed assets, and modern caching deliver better Google rankings and an outstanding user experience on all devices — from smartphone to desktop.
Content audit and realignment
Before we rewrite, we systematically analyze your existing content: What ranks well? What converts? What is outdated? Based on this audit, we develop a new content strategy that speaks to your target audience and is optimized for Google. Existing content is revised, supplemented, or replaced with targeted SEO content.
FAQ
Frequently asked questions
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01 How long does a website relaunch take?
Depending on scope and complexity, a professional website relaunch typically takes 6–14 weeks. Simple relaunches with few pages are faster; extensive corporate websites or online shops require more time. In the first meeting, we create a realistic, binding timeline with clear milestones.
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02 How much does a professional relaunch cost?
Website relaunch costs depend heavily on scope, complexity, and desired features. Simple relaunches start at around €3,000; professional business websites often range from €8,000 to €25,000. We are happy to provide a transparent quote with no hidden costs — free and without obligation.
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03 Will I lose my Google rankings in a relaunch?
Not with the right SEO migration strategy. Auerswald Agency secures all existing URLs, creates comprehensive 301 redirects, and migrates all meta data, sitemaps, and schema markup. After go-live, we monitor rankings and Search Console intensively to detect and fix any drops immediately.
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04 Can existing content be retained?
Yes, we retain and optimize your existing content as part of a content audit. Text, images, and videos are reviewed, evaluated, and prepared. What ranks and converts well is kept — what is outdated or weak is revised or replaced with new SEO content. You benefit from prior work while improving quality.
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05 Do I have to be offline during the relaunch?
No. We develop the new presence in parallel on a separate staging environment. Your existing website stays online and accessible throughout development. The actual go-live usually takes only a few minutes and can be scheduled outside business hours to minimize downtime.